How To Upsell People Who Land On Your About Page
Did you know your about page is one of your most visited pages?
Your about page is one of the most visited pages on your website. Take advantage of this by adding a content upgrade that your audience will rave about.
Before I get into the subject of your content upgrade, let me paint a picture for you.
Your about page is not about you and your accomplishments; it is, but it isn’t. This page is where you want to grab your ideal client’s or customer’s attention.
Use that prime real estate to talk about the value your prospect will get by doing business with you.
Tell them what’s in it for them if they decide to go with you?
- Will your product or service enhance their quality of life?
- How will you improve their life?
- What will others think or say about them, for the better, after they’ve chosen you?
- Will they see instant results, or will it take time?
These and questions like these are what you want to answer on the about page. After you’ve laid out the benefits, you want to tell them about your qualifications.
Here’s your time to shine. Don’t be boring or sound sterile. Let your personality come alive. Even if, you’re offering something technical. Be professional, but show your personality.
Give them free content
This is iffy. Free content seems to bring out a certain troll. That is the person who enjoys giving you their information. They do it to get your free content without the intention of doing business with you. They are the person who will unsubscribe right after getting the content. Or they will take up space on your list. They will never open your emails. You will end up removing them.
With that, you will also find your ideal person. Your ideal person will see the value in your offer and hand over their information. They will see the value at once.
What your free offer should not include
Do not put something together of little quality because you are giving it away for free. Please remember the purpose of giving away free content.
Your free content is about showing
- Your qualifications
- The quality of your work
Show your best work here. If, you have a paid course, take a part of the course and offer it for free. That’s if you prefer not to create something for this audience.
What to do next
Okay, so you have your great free offer. Connect it to your content upgrade and add that baby to your about page. But here is the kicker, on the thank-you page add an up sell between $5 to $7. Again, your true people-community will see the value in your offer right away. They will give you a few bucks for something of great value.
Why are you asking for money right away?
- Most people think nothing good comes for free.
- You want to add a perceived value to your work.
- You want to get them accustomed to taking out the credit card and paying you.
- Take the “surprise” away from you asking for money. Your valuable skills can’t be had for free.
Will this turn some people off?
Remember, you want your ideal person on your email list. Chances are if the person who bought your low-dollar offer is happy with what they received. They will salivate over your next exceptional offer. Do not disappoint your people. I would say for your team and you to work on offers to give to your email list. Put them on a schedule. Send out offers every quarter or holiday. This depends on the business you have.
It’s up to you
Last, remember when I told you to add the content upgrade to your website? Now, on the back end of your email service provider, you want to separate these people. Have a free content list and a paid content list. You can decide to nurture the individuals on your free list. Before you put too much time into them, check their open rate; then you decide.
